Amy Schumer’s Modified Brand, and the Future of Comedy in a Recently Highly-Affected World

Amy Schumer has come a long way since 2017’s The Leather Special. She’s not blacking out anymore (not for lack of desire), but she’s still talking about sexual taboos. She’s halfway into her pregnancy, but she’s still shamelessly celebrating her bodacious figure in her latest Netflix special, Growing. She has always been open and candid about the trials and tribulations of a modern woman in her sexual prime. Still, there is a shift in Schumer’s presentation this time, and it has little to do with her new state of primal womanhood.

Apparently, there is a new set of rules in comedy now, which surpass narrative structure and tackle content.

Schumer is a liberated woman. She never shies away from disclosing the size of her genitalia, her current bodily functions, and the faux pas that she and her loved ones commit regularly. She has built her career on flagrant obscenity. In her new release, however, we see that Schumer has “grown” less overtly in physicality, and more so in *gasp* maturity. She sets the standard for the potential of modern comedians to modify for an audience in the climate of 2019. Now, she has a larger goal in mind – to flip the rules of comedy on their head and remain accessible in a hyper-sensitive America, while maintaining her reputation of crude and absurdist truth-telling.

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